Register for the first Sviby Insight Day  here . Sviby Insight Day is a series of events bringing together organizers, cultural creators, and leaders to inspire, share knowledge, and create new opportunities. It is a day to explore audience expectations, the design of visitor experiences, and ways to enhance the social and economic impact of culture, featuring the insights from Sviby’s comprehensive research. At the heart of Sviby Insight Day is the value and impact of cultural events, addressing the following key topics through practical and creative approaches: Growing Audiences : How to attract new target groups and retain loyal visitors to strengthen sustainability for the cultural sector and organizers? Designing Visitor Experiences : Creative and practical approaches to make every visit extraordinary and memorable . Social Experiences : Shaping events and experiences that bring people together, create meaning, and add value to communities . Business Growth : How these elements support sustainability and growth for the cultural sector and event organizers, both locally and internationally. Social and Economic Impact of Culture : How cultural events contribute to broader society, promote regional development, create jobs, and enhance quality of life while supporting mental health and community well-being. Sviby Insight Day #1 The inaugural event in the Sviby Insight Day series will take place on December 19 at Kai Art Center, focusing on crafting visitor experiences and the influence of branding in the cultural sector. Key points of the event include: Introduction to the Event Series and Future Dates At the first meeting, the concept of Sviby Insight Day will be unveiled—its purpose and how it supports the cultural sector. Upcoming event dates and themes will also be announced. Presentation of the Visitor Experience Study with 24,462 Respondents Insights from Estonia’s largest cultural survey will be shared, offering a thorough overview of audience expectations, habits, and preferences. Keynote: “How Extraordinary Experiences and Brands Are Created” Renowned brand strategist Jaan Naaber will share his expertise and practical examples of creating exceptional visitor experiences and strong brands that captivate and endure. Visitor experience survey with 24,462 respondents At the first Sviby Insight Day on December 19, the results of Estonia’s largest visitor experience survey, conducted between March and October 2024 with 24,462 participants, will be presented. The study offers valuable insights into audience expectations, habits, and desires, providing essential input for anyone involved in event organizing. “How incredible experiences and brands are created” – Jaan Naaber Jaan Naaber is one of Estonia’s leading brand strategists and the founder of design agency Neway. Over 17 years, he has helped create 235 brands experienced daily by over 150 million people across Europe. Under his leadership, Neway has won more than 100 local and international awards, including the title of Design Agency of the Year 2024. Additionally, Jaan Naaber is the founder and CEO of Piletikeskus (now Sviby). Sviby began with a simple but grand vision—to connect people through extraordinary emotions and experiences. Sviby ensures everyone can find their way to theaters, concerts, festivals, or exhibitions, creating moments and memories that last a lifetime. Experiences and emotions have the power to move people and change lives, and Sviby helps realize this potential. In his keynote “How Extraordinary Experiences and Brands Are Created,” Jaan Naaber will share his extensive knowledge and practical insights, focusing on how to design events that not only meet audience expectations but exceed them. The keynote will cover: Bold and Clear Identity : The importance of brand uniqueness and a clear message, and how to highlight these at an event. Where does creating a successful brand begin? The Power of Emotions and Experience : How to design and manage emotions to engage audiences and foster community. Visitor Experience Design : What details and solutions make an event seamless and memorable? How to design an outstanding visitor experience? Join us for fresh insights, inspiring ideas, and practical examples to elevate your events and brand. See you on December 19 at Kai Art Center!

We’re thrilled to announce that Kristin Saar  has joined Piletikeskus as a project manager! Kristin brings a wealth of experience from the world of theatre, having previously worked as a sales manager at VAT Theatre and Tallinn City Theatre, as well as a service manager at the Estonian Drama Theatre. Her extensive knowledge of Estonia’s theatre scene and broader cultural landscape makes her a fantastic addition to our team. In her new role, Kristin will help our clients with ticket sales and event management, offering them quick and professional support. “I’m delighted to welcome such a seasoned theatre professional to our team. Kristin’s deep expertise, years of experience, and dedication will make a significant impact on our journey. Together, we’ll be able to contribute even more to enhancing the audience experience in the theatre sector and providing event organizers with tailored solutions to achieve their most ambitious goals,” says Jaan Naaber , CEO of Piletikeskus. Kristin’s years of work in theatres have equipped her with a broad skill set for solving even the most complex client queries. She’s committed to making Piletikeskus an even better and more user-friendly platform for our clients. “It’s important to me that every client feels their question matters and that they can trust us,” Kristin shares about her new role. “I’m excited to contribute to a team that shares my vision and understanding of what the best sales platform for organizers should look like.” Jaan adds, “Kristin’s arrival enables us to move toward ambitious goals, elevating our services and customer experience to a new level. I’m confident that her expertise and passion for the cultural sector will significantly contribute to both our team’s growth and the broader development of the cultural field.” Please join us in giving Kristin a warm welcome to Piletikeskus, and let’s wish her great success in her new challenges!

Have you ever dreamed of exploring all Estonian museums with just one ticket? Thanks to the digital and smart Museum Card, this is now possible. With beautiful weather and the holiday season approaching, people are drawn to spend more time outdoors – in nature, exploring other cities, and visiting places they’ve never been to before. The Museum Card offers an excellent opportunity to tour Estonia and visit museums, galleries, and experience centers you may not have seen in a long time or ever before. How Does the Museum Card Work? The Museum Card is digital and works with a QR code and your ID card. You can conveniently purchase it online at muuseumikaart.ee  or through the Sviby  app/website. The card costs €65 and allows you to visit all participating museums for a year. There are over 120 of them! After purchasing, you will receive a unique QR code linked to your personal ID. At the museum, simply show your digital ticket or an ID document at the entrance. It’s a quick, easy, and convenient way to get access. In addition to these benefits, the Museum Card operates on the Sviby  platform. Together, they aim to deliver an excellent purchasing and visiting experience. According to Jaan Naaber , CEO of Sviby, the collaboration with the Museum Card highlights Sviby’s capabilities and opportunities. “Sviby platform powers the entire IT solution for the Museum Card, from the management platform and online purchasing experience to ticket validation at museum entrances and customer support. We are grateful to the Museum Card team for their trust and great collaboration, and we wish all Museum Card holders wonderful museum experiences,” said Naaber. Kert Kask , Director of the Museum Card initiative, is delighted with the launch of the Museum Card and the successful collaboration with Sviby. “We’ve received fantastic feedback from both museums and visitors. It’s especially heartening to see that some people have set a goal to visit all participating museums or turn museum visits into a regular family tradition,” said Kask. “Our collaboration with Sviby has been meaningful and highly positive. Thanks to the convenient and functional integrated solution, managing the Museum Card is effortless for both us and museum staff, and museum enthusiasts have praised the purchasing experience and ease of use.” Why Should I Visit Museums? Estonian museums open doors to the country’s cultural heritage, broaden horizons, and offer a fantastic way to spend time with family and loved ones, experience emotions, and see something new. Kert Kask adds: “The Museum Card includes both Estonian favorites and lesser-known museums worth discovering. With the Museum Card, you can visit museums across Estonia – in major cities and surprising small towns. More than 100 museums mean over 500 exhibitions throughout the year. There’s something for everyone in this diverse selection.” Take a step closer to Estonia’s rich cultural heritage and gather new experiences with the Museum Card!

Sviby (operating as Piletikeskus in Estonia) is thrilled to announce that Maret Mikk has joined our team. Maret brings extensive experience and fresh ideas to our team, helping us deliver even better solutions for event organisers and fans alike. A proven leader in cultural and event management Maret Mikk has spent years working in cultural management and event marketing, serving as producer and marketing lead for various concerts, festivals, and theater performances. Her decision to join Piletikeskus was a natural fit. As she explains: “I decided to join Piletikeskus because I see immense potential in this platform and a fantastic team dedicated to innovation, user experience, and quality. Having worked in cultural management for years and faced the challenges of producing events of different sizes, Piletikeskus’ approach and technology felt like a breath of fresh air. I’m excited to support organizers with a robust backbone, offer visitors a seamless customer journey, and showcase the outstanding events created by professionals across various fields.” A warm welcome from Piletikeskus leadership Jaan Naaber, founder and CEO of Sviby, emphasized the importance of finding the right leader for the Estonian team. “We were looking for a highly respected professional in the field, someone who shares our core values and can help build a results-oriented work culture. We’re delighted to welcome Maret to the Piletikeskus team. Her passion and wealth of experience in cultural management are impressive, demonstrating her deep understanding of the needs of both organizers and audiences. Her dedication and ability to see every detail within the bigger picture bring a valuable perspective to our team. I’m confident that under Maret’s leadership, our Estonian team will help events reach their full potential and create exceptional experiences for everyone involved.” What Is Sviby? Sviby is a ticketing, event marketing, and experience creation platform operating in Estonia under the Piletikeskus brand. It has become a trusted partner for many key players in the cultural sector. Esteemed collaborators include Vanemuine Theatre, Viljandi Folk Music Festival, Museum Card, Jazzkaar, Disc Golf Pro Tour, TRESKI FEST, and many others. By combining cutting-edge technology with a customer-focused approach, Sviby aims to provide the best possible experience for both event organizers and attendees. Whether it’s large-scale festivals or intimate performances, Sviby continues to set the standard for event solutions. --- We warmly welcome Maret Mikk to the Piletikeskus family and look forward to the exciting innovations her leadership will bring to the cultural and event landscape!

This fall, we opened our new office in Tallinn. The new office is a step forward in providing even better service and support to local organisers and customers. Opening the new office allows us to be even closer to our clients. “The opening of the Tallinn office is a significant milestone for us,” says Jaan Naaber, CEO of Ticket Center. “We see a growing demand for high-quality ticketing and event management solutions, and with this new location, we can offer our services even faster and more efficiently.” In recent years, Ticket Center has grown rapidly, offering flexible solutions for organizing and attending various events. The Tallinn office marks the next step in the company’s journey to better support Estonia’s cultural and entertainment landscape. Come visit us, meet our team, learn more about Ticket Center, or purchase tickets for your favorite events. We look forward to welcoming you at Noblessner, Staapli 10!