Register for the first Sviby Insight Day here.
Sviby Insight Day is a series of events bringing together organizers, cultural creators, and leaders to inspire, share knowledge, and create new opportunities. It is a day to explore audience expectations, the design of visitor experiences, and ways to enhance the social and economic impact of culture, featuring the insights from Sviby’s comprehensive research.
At the heart of Sviby Insight Day is the value and impact of cultural events, addressing the following key topics through practical and creative approaches:
Growing Audiences: How to attract new target groups and retain loyal visitors to strengthen sustainability for the cultural sector and organizers?
Designing Visitor Experiences: Creative and practical approaches to make every visit extraordinary and memorable.
Social Experiences: Shaping events and experiences that bring people together, create meaning, and add value to communities.
Business Growth: How these elements support sustainability and growth for the cultural sector and event organizers, both locally and internationally.
Social and Economic Impact of Culture: How cultural events contribute to broader society, promote regional development, create jobs, and enhance quality of life while supporting mental health and community well-being.
Sviby Insight Day #1
The inaugural event in the Sviby Insight Day series will take place on December 19 at Kai Art Center, focusing on crafting visitor experiences and the influence of branding in the cultural sector. Key points of the event include:
Introduction to the Event Series and Future Dates
At the first meeting, the concept of Sviby Insight Day will be unveiled—its purpose and how it supports the cultural sector. Upcoming event dates and themes will also be announced.
Presentation of the Visitor Experience Study with 24,462 Respondents
Insights from Estonia’s largest cultural survey will be shared, offering a thorough overview of audience expectations, habits, and preferences.
Keynote: “How Extraordinary Experiences and Brands Are Created”
Renowned brand strategist Jaan Naaber will share his expertise and practical examples of creating exceptional visitor experiences and strong brands that captivate and endure.
Visitor experience survey with 24,462 respondents
At the first Sviby Insight Day on December 19, the results of Estonia’s largest visitor experience survey, conducted between March and October 2024 with 24,462 participants, will be presented. The study offers valuable insights into audience expectations, habits, and desires, providing essential input for anyone involved in event organizing.
“How incredible experiences and brands are created” – Jaan Naaber
Jaan Naaber is one of Estonia’s leading brand strategists and the founder of design agency Neway. Over 17 years, he has helped create 235 brands experienced daily by over 150 million people across Europe. Under his leadership, Neway has won more than 100 local and international awards, including the title of Design Agency of the Year 2024.
Additionally, Jaan Naaber is the founder and CEO of Piletikeskus (now Sviby). Sviby began with a simple but grand vision—to connect people through extraordinary emotions and experiences. Sviby ensures everyone can find their way to theaters, concerts, festivals, or exhibitions, creating moments and memories that last a lifetime. Experiences and emotions have the power to move people and change lives, and Sviby helps realize this potential.
In his keynote “How Extraordinary Experiences and Brands Are Created,” Jaan Naaber will share his extensive knowledge and practical insights, focusing on how to design events that not only meet audience expectations but exceed them. The keynote will cover:
Bold and Clear Identity: The importance of brand uniqueness and a clear message, and how to highlight these at an event. Where does creating a successful brand begin?
The Power of Emotions and Experience: How to design and manage emotions to engage audiences and foster community.
Visitor Experience Design: What details and solutions make an event seamless and memorable? How to design an outstanding visitor experience?
Join us for fresh insights, inspiring ideas, and practical examples to elevate your events and brand. See you on December 19 at Kai Art Center!