Sviby (operating as Piletikeskus in Estonia) is thrilled to announce that Maret Mikk has joined our team. Maret brings extensive experience and fresh ideas to our team, helping us deliver even better solutions for event organisers and fans alike. A proven leader in cultural and event management Maret Mikk has spent years working in cultural management and event marketing, serving as producer and marketing lead for various concerts, festivals, and theater performances. Her decision to join Piletikeskus was a natural fit. As she explains: “I decided to join Piletikeskus because I see immense potential in this platform and a fantastic team dedicated to innovation, user experience, and quality. Having worked in cultural management for years and faced the challenges of producing events of different sizes, Piletikeskus’ approach and technology felt like a breath of fresh air. I’m excited to support organizers with a robust backbone, offer visitors a seamless customer journey, and showcase the outstanding events created by professionals across various fields.” A warm welcome from Piletikeskus leadership Jaan Naaber, founder and CEO of Sviby, emphasized the importance of finding the right leader for the Estonian team. “We were looking for a highly respected professional in the field, someone who shares our core values and can help build a results-oriented work culture. We’re delighted to welcome Maret to the Piletikeskus team. Her passion and wealth of experience in cultural management are impressive, demonstrating her deep understanding of the needs of both organizers and audiences. Her dedication and ability to see every detail within the bigger picture bring a valuable perspective to our team. I’m confident that under Maret’s leadership, our Estonian team will help events reach their full potential and create exceptional experiences for everyone involved.” What Is Sviby? Sviby is a ticketing, event marketing, and experience creation platform operating in Estonia under the Piletikeskus brand. It has become a trusted partner for many key players in the cultural sector. Esteemed collaborators include Vanemuine Theatre, Viljandi Folk Music Festival, Museum Card, Jazzkaar, Disc Golf Pro Tour, TRESKI FEST, and many others. By combining cutting-edge technology with a customer-focused approach, Sviby aims to provide the best possible experience for both event organizers and attendees. Whether it’s large-scale festivals or intimate performances, Sviby continues to set the standard for event solutions. --- We warmly welcome Maret Mikk to the Piletikeskus family and look forward to the exciting innovations her leadership will bring to the cultural and event landscape!

This fall, we opened our new office in Tallinn. The new office is a step forward in providing even better service and support to local organisers and customers. Opening the new office allows us to be even closer to our clients. “The opening of the Tallinn office is a significant milestone for us,” says Jaan Naaber, CEO of Ticket Center. “We see a growing demand for high-quality ticketing and event management solutions, and with this new location, we can offer our services even faster and more efficiently.” In recent years, Ticket Center has grown rapidly, offering flexible solutions for organizing and attending various events. The Tallinn office marks the next step in the company’s journey to better support Estonia’s cultural and entertainment landscape. Come visit us, meet our team, learn more about Ticket Center, or purchase tickets for your favorite events. We look forward to welcoming you at Noblessner, Staapli 10!