Why More and More Organisers Are Choosing Sviby?

What defines the Sviby platform—trusted by many theatres, festivals, concert organisers, museums, and conferences? Why have organisations like the Viljandi Folk Music Festival, ERSO, Jazzkaar, Pärnu Music Festival, Funk Embassy, Vanemuine Theatre, Ugala Theatre, TEMUFI Theatre, Made in Baltics, the Museum Card initiative, and over 500 other large and small organisers joined us?

All these organisers and events value their audience and their experience, a strong technological partner, sustainable growth, and meaningful collaboration.

The Exceptional Experience Comes First

We believe every person deserves an extraordinary experience. Sviby exists to help organisers build that throughout the entire event lifecycle—from ticket sales to sharing post-event memories. Audiences vote with their feet: they return or recommend events because of the experience. That’s why every touchpoint—before, during, and after—needs to evoke positive emotions. It's not just about what happens on stage; experience is a journey—from advertising and ticket purchase, all the way to sharing the experience afterwards.

This holistic approach sets us apart from other ticketing platforms. We focus on the entire event experience, building technology that supports a seamless, meaningful, and emotionally resonant journey—with easy and convenient ticket sales as an integral part of that experience

Viljandi Folk Music Festival. Photo: Taavi Bergmann.

“I can operate independently, but Sviby customer support is always there.”

Comprehensive Self-Service and Transparent Pricing

The Sviby platform requires no technical expertise from organisers. It’s intuitive and accessible, whether you’re a seasoned event pro or organising your first event.

Everything is under your control. The platform offers full self-service and support at every step. There are no restrictive contracts or hidden conditions—transparency and simplicity are our foundation.

We have one affordable, transparent service fee—no extra charges for organisers or ticket buyers. You even decide how the service fee is handled: included in the ticket price or added separately.

Growth Through Strong Partnerships

Our growth is driven by trust. Sviby is not just a service provider, but a collaborative partner—we listen, evolve, and grow together with organisers. With over 500 partners, ranging from international festivals to small cultural initiatives, they all share a common goal: to create a better cultural environment with a strong, supportive partner.

“I feel the care in how your team communicates and responds to my questions—and that really matters—thank you! :)” Aire Pajur, Lendteater

A Multifaceted Platform with Extensive Capabilities

Sviby is a powerful toolkit all working in favour of event organisers: ticketing, CRM, marketing & sales support, invitation systems, box office tools, venue mapping, bookings, and detailed reporting—all in one place, always accessible. This lets organisers focus their time and energy where it matters most: delivering a great event.

“We’re growing step by step together with Sviby—not just the artist but also the Funk Embassy brand—rooted in the idea of building our fanbase exponentially with each event.” Henrik Ehte, Estonian Funk Embassy

Tailored Solutions for Every Sector

Sviby’s solution is crafted to meet the specific needs of theatres, festivals, music events, museums, and more. We deliver a holistic experience that helps you grow and serve as a bridge between the organiser and their audience.

Erso ja Sviby koostöö aastast 2022. Photo: Krõõt Tarkmeel.

Our vision: “Culture Belongs to People”

We believe culture can't be owned, controlled, or boxed in. It can and should be supported, preserved, and amplified—in a way that’s free, open, and accessible. We develop technology that enables culture to thrive with significant impact, giving every organiser a voice and every audience member a sense of belonging.

Our vision is of a world where culture is created and guided by free, visible, and supported organisers. We aim to be the technological infrastructure for cultural organisation—ethical, scalable, and human-centric.

More Than 40,000 People Use the Sviby App

With the Sviby app, culture is always within reach. Over 40,000 users use it to buy tickets, save favourites, and experience extraordinary events. The app is part of the overall event experience: intuitive ticket purchase, easy access to the event, creating personal schedules, and navigating festival maps.

Sviby Insight Day: Insights to Empower Organisers

Sviby Insight Day brings organisers valuable research to help understand audience behaviour and market patterns. In our latest study, 33,633 people participated—making it the largest audience survey in Estonia’s cultural sector—and we share these insights at Sviby Insight Day to help organisers make better-informed decisions. Because every decision you make influences the experience—and informed organisers create better events.

Sviby is more than a tool—it’s a partner in growth and experience, combining a comprehensive, intuitive platform, transparent pricing, sector-tailored features, and a shared vision for culture that is open and accessible to all. Let’s grow together—together with culture, organisers, and audiences.